- Task
- Bring a natural Bulgarian cosmetics brand to the European market: a multilingual store understandable to buyers in Bulgaria, the EU and a Russian-speaking audience, with clear domestic delivery terms.
- Solution
- A store on OpenCart 3 based on the Codezeel theme with a custom naturel theme (nginx 1.14.1, PHP 7.3.33). Three language versions, bg/en/ru, with hreflang. JSON-LD of type Store with OpeningHoursSpecification, ContactPoint, WebSite and SearchAction — the local-store markup Google uses for a company card. Courier delivery to an office or address, free within Bulgaria from €35.
- Result
- 23 products — the brand's entire range, confirmed by OpenCart search without pagination. Three language versions (bg/en/ru) with hreflang. Six JSON-LD types on the home page: Store, WebSite, SearchAction, ContactPoint, EntryPoint, OpeningHoursSpecification. TTFB 0.51 s at 220 KB of HTML. Measured 31.07.2026.