Online advertising: Google Ads, Meta Ads, analytics and CRO

It depends on whether the demand exists. If people search for your product by name, start with search: the buyer is already ready, and you only need to be in the right place. If nobody knows the product yet or the purchase is an impulse one, search won't help because there is no query, and you need the feed. Many businesses can use both, though not at the same time and not with the same budget.

Because automated bidding strategies optimize for whatever you send them. If a contact page view counts as a conversion, the system will diligently buy contact page views and appear to perform well until you compare the numbers with real leads. Most accounts that come to us with a complaint about the budget have exactly this error.

No. The auction depends on competitors, the season and your offer, so a guarantee here would be misleading. What we guarantee is the work: correct measurement, campaign structure, negative keywords, reports with cost per lead. And we say so directly when we see that, at your price and margin, advertising won't pay off.

The question is less about the amount than whether it's enough for learning: automated strategies need a steady flow of conversions, and with too small a budget they simply don't collect enough data. So we first look at the cost per click in your niche and work out how many leads you can realistically get, and if the budget falls short, we tell you before launch.

Yours, always. Accounts accumulate campaign learning history and audience data, and neither can be transferred. Working in a contractor's account means that when you switch providers you start from zero, no matter how many months you paid for. We get access for the duration of the work and remove it once we're done.

The first data comes in after two weeks, but that is still the learning period and it's too early to draw conclusions. A meaningful picture takes a month to a month and a half: you can see which queries and audiences bring leads and which only spend. Long B2B cycles take more time, because weeks pass between the click and the deal.

Don't change the creatives first. The cause usually lies elsewhere: something changed on the site, such as a moved form, an updated template or a missing event. So the review starts with what exactly happened that week, in the ad account, on the site or in measurement.

Internet marketing is everything that brings a buyer in from the web: search, ads, social media, email, plus the measurement that shows which of these worked. We cover the part where results can be measured: Google and Meta advertising, analytics, SEO and the technical side of the website where it all comes together. Managing social media pages and working with influencers are not among our services. For us, a full package means that ads, analytics and the website are set up in sync, rather than by three contractors who can't see each other's work.

Start by defining what counts as a lead. If the ad platform counts a page view as a conversion, it will look for people who view pages. So we first set up tracking of real events: a submitted form, a call, a payment, and for a long sales cycle also the deal status from your CRM. Then comes the channel: search captures people who are already looking, while Meta lead forms bring in many contacts, some of which have to be filtered out. We don't promise a number of leads in advance: it depends on the auction and your offer.

If ads are already running, start with an account audit; if not, with a review of the task. We'll need access to the website and analytics, a list of the products or services worth advertising, and an honest answer about how many leads you can handle. The ad accounts are registered to you, you pay Google or Meta directly for ad delivery, and we get access for the duration of the work. Everything runs under a contract that shows separately what you pay us and what goes to the ad platform.