Advertising

Setting up Google Ads and Meta ads for those who want bids, not impressions. The most common reason why ads "don't work" is not bids or ads, but that conversions are not measured: the system optimizes blindly. Therefore, in each project, we first check the analytics, and only then the campaigns. Below are separate tasks: launch, audit of existing, measurement. You pay the advertising budget directly to the site.

Google Ads · Meta Ads · TikTok
Platforms
GA4 · GTM · Call-tracking
Analytics
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FAQ

Questions asked before starting

Is the ad budget included in the price?

No. You pay the budget directly to Google or Meta from your own account — that way you see every expense and stay the owner of the account. Our work is billed separately.

Can we launch without analytics?

Technically yes, but it is the most expensive saving there is: without correct conversions the automated strategies optimise blind. So we verify the measurement before launch, not after the first spend.

How much does work in «Advertising» cost?

There is deliberately no public price list: the scope of the same work differs several times over between two clients, and a «from» figure would mislead. First comes a free audit or a review of the task, then an estimate broken down by stages, and only after that a contract with a fixed amount.

How do you work officially?

Every project gets a written contract: scope, deadlines, amount, acceptance procedure. The contractor is a registered sole proprietor, paid by bank transfer with closing documents. The result is handed over under an acceptance act.

What does the warranty cover?

A 30-day warranty from the day the acceptance act is signed: mistakes on our side are fixed at no charge (clause 7.2 of the contract). The warranty covers the work we did, not changes that appeared after handover.

Who owns the result?

The client. Ownership of the code, the design and the materials transfers after full payment (clause 6.2). Domain, hosting, repository, analytics and ad accounts are registered in your name, not ours.

Not sure which service is yours?

Describe the task in your own words — we will tell you where to start and whether you need what you came for. If you do not, we will say so.

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