- Task
- Combine a store of dental materials and instruments with a content section for the professional community in one site — so that the podcast audience walks into the catalogue and the catalogue stays compact and fast.
- Solution
- An OpenCart store (UniShop2 theme) behind Cloudflare. The sitemap is built as a proper sitemapindex of four files (homepage, categories, products, information pages) with no duplicates. Payment by cash on delivery at a Nova Poshta branch and by card, delivery to a branch or by courier, free delivery from UAH 5,000. Content distribution: Apple Podcasts, YouTube, Telegram, Instagram, TikTok.
- Result
- 96 products and 21 categories — 123 URLs in the sitemap with zero duplication (for comparison, another project in the same sample had duplication up to 3.9×). TTFB 0.44 s at 103 KB of HTML — the second lightest page among the 16 measured portfolio sites. Measured 31.07.2026.