2PM is an underwear store

The task: to sell underwear throughout Ukraine so that the buyer chooses the size himself without consulting the manager — this reduces the number of returns. Each size and color has a separate item, so the catalog grew to hundreds of thousands of pages, and the main challenge was to keep such a volume manageable and indexable. Solution: a store on OpenCart 3 with navigation by 129 categories and 334 brands, cards with detailed photos and a size grid, three language versions and a site map in the form of an index with 42 subcards is the correct way to present a catalog of this scale to search engines. The product card has full structured Product, Offer and Brand markup with price, EAN and availability, as well as shipping and return terms for Google. Delivery by Nova Poshta to the branch, by courier and to the post office, as well as by Ukrposhta. Analytics and advertising: Google Tag Manager, GA4 and Google Ads with the transfer of product IDs