Naturel Cosmetics - Bulgarian cosmetics

The task: to bring a brand of natural Bulgarian cosmetics to the European market - a store that is understandable to buyers from Bulgaria, the rest of the EU and the Russian-speaking audience, with clear delivery conditions throughout the country. Solution: OpenCart 3 store with a custom branded theme and three language versions bg/en/ru with hreflang. Added structured Store data with opening hours, contacts, WebSite, and SearchAction, the local store markup that Google uses for the company card. Courier delivery to the office or to the address, free in Bulgaria from 35 €. Result (measured on 07/31/2026): 23 products in the catalog — the entire range of the brand, confirmed by store search; three language versions with correct hreflang; six types of structured data on the main; first server response - 513ms, full HTML load - 640ms with 220KB markup.