Audit after a traffic drop
We break down the crashes by sections and dates, compare updates and your changes, find the cause and say it will come back. Diagnostics is free.
5–25 days
Website SEO audit
A website SEO audit is a check of what stops your pages from reaching search results and earning clicks. We do not hand out a “site score”: we look at specifics — which URLs return the wrong status code, what is blocked from indexing, where the canonical points, whether hreflang matches across language versions, how heavy a page is, and whether the snippet answers the query it is shown for. The sources are Search Console, a crawl of the site under the Googlebot user agent, and our own checking tools. What you get is not “a hundred remarks” but a list of causes ordered by the cost of fixing them: what exactly is broken, what confirms it, and what the fix will give you. The first review of the task is free and takes 1–3 working days.
- Free
- First review
- 3
- Data sources
- List of causes
- What you get
- 30
- Warranty on the work
1–3 working days, no obligation on your side
Search Console, a crawl as Googlebot, our own tools
each item with its evidence and what the fix will give
days
from the day the acceptance act is signed, if we do the fixing
Audit before buying the site
We count the catalog from the outside, determine the real platform, look at the history of the domain and compile a list of risks for trading. External inspection is free of charge.
3–15 days
Competitor audit
We calculate the competitor's catalog and structure using two methods, measure the technical condition and say that you can really repeat the differences. One measurement is free.
5–20 days
Technical audit of the site
We go through the site as a search bot, measure speed, service files, markup and indexing, divide findings into emergency and planned ones. The measurement is free.
5–20 days
Who it's for
Situations where this service delivers results
Scenario 1 of 4
Technical audit: there is less traffic than there should be
The pages exist, the texts get written, and organic search stands still. The first question here is not “how do we promote this” but “does the search engine see these pages at all”: status codes, noindex, canonicals pointing elsewhere, sitemaps, and the real number of URLs in the index against the number on the site.
We'll review your situation in a free audit
Scenario 2 of 4
After a traffic drop: it disappeared suddenly
There was a release, there was a migration, there was an algorithm update — or all of them at once. The breakdown starts with dates: what changed on the site that week, and what changed in the results. Sometimes the cause is not the site at all, and that is an answer too.
Scenario 3 of 4
Before buying a site: it is still someone else's
Here the question is not “how do we improve this” but “are you buying a problem”. Domain history, the real number of indexed pages against the claimed one, whether all the traffic rests on a single query, which domains link in and with which anchors. Analytics screenshots from the seller are not evidence.
Scenario 4 of 4
Competitor breakdown: they rank higher and it is unclear why
We compare structure, catalogue, snippets and technical state, then say which of the differences you can realistically repeat and which come down to range or domain age. The real advantage often turns out to be somewhere other than where it was being looked for.
What's included
Complete list of work and what you get as a result
- A list of causes ordered by the cost of fixing them: first what is cheap and removes the most loss, not what happened to surface first during the crawl
- Evidence next to every item: a status code, a line in robots.txt, a canonical value, the page weight in kilobytes, or data from Search Console
- What the fix will give and what it will not — so nobody expects a single edit to change the search results
- Pages with impressions but no clicks, kept separate: we check whether the snippet answers the query they are shown for and whether the title gets truncated
- The queries several of your pages compete for, and a map of internal links: where the weight goes and which sections were left without it
- An estimate of the work in working days broken down by stage — and an answer on whether you need us at all, if your developer can close the findings in two days
Process steps
Transparent stages with approval at every step
A conversation about the task
1 dayWe establish what happened and when: whether traffic fell or never grew, whether there was a release or a migration, and what access exists to Search Console and analytics. That decides which of the four checks is needed — and whether one is needed at all.
The free first review
1–3 daysWe crawl the site under the Googlebot user agent and look at what is visible from outside: status codes and redirect chains, robots.txt and sitemaps, noindex in meta tags and in the X-Robots-Tag header, canonicals, hreflang across language versions, compression and page weight. That is enough to say whether there is a problem and how deep it goes.
The full check with access
3–10 daysWe take Search Console: queries and pages with impressions but no clicks, the length and relevance of titles and descriptions, mobile Core Web Vitals, and crawl budget spent on URLs blocked from indexing. Then cannibalisation, where several of your pages compete for one query, internal linking, and the backlink profile: how many domains link to you and with which anchors.
The list, and a conversation over it
1 dayWe hand over the findings ordered by the cost of fixing them and walk through them with you. You should come out knowing what to do first and what it will give you — even if you do it without us.
When this service isn't right
What's not included — so there are no surprises at delivery
- Guaranteed search positions — nobody gives them, and an audit changes nothing about that
- A forecast in percentages: how much traffic the fixes will add cannot be honestly calculated in advance
- The fixing itself: an audit shows the causes, while the work on them is a separate scope, term and contract
- Conclusions without access to the site and Search Console: without them only guesswork is left, and we do not write guesswork
- A verdict on the previous contractor as a person: we say what was done wrong, without conclusions about who did it
FAQ
Most frequently asked questions — with concrete answers
Is the website audit free?
The first review of the task is: 1–3 working days, with no obligation on your side. In that time we look at what is visible from the outside and tell you whether there is a problem and how deep it goes. The full check with access to your data is paid, and we name the sum after the review — before it the scope is invisible, and the same work by name differs several times over between two sites.
How long does the audit take?
The first review takes 1–3 working days. The full check takes three to ten working days once we have access: a store with tens of thousands of products and faceted filters takes longer than a corporate site of thirty pages. We name the exact term after the first review, when the size of the site and the number of data sources to cross-check are clear.
What do I actually receive?
A list of causes ordered by the cost of fixing them. Next to each one is the evidence: a status code, a line in robots.txt, a canonical value, the page weight, or data from Search Console. Plus what the fix will give you and what it will not. And a conversation over that list so it is clear where to start. There will be no hundred-page document: nobody can work from one.
How is this different from an automated audit in an online service?
An online service returns a list of remarks where “title too long” sits next to a whole section blocked from indexing. It cannot tell them apart by cost, because it knows neither your business nor which pages bring in money. We take the same data — a crawl, Search Console, our own tools — but the work starts where the service stops: in explaining why a number looks the way it does and what follows from it.
Which of the four audits do I need?
One question settles it: what happened. Traffic never grew — the technical audit. It dropped suddenly — the audit after a traffic drop. The site is not yours yet and you are buying or accepting it — the pre-purchase check. Your own site is fine but a competitor ranks above you — the competitor breakdown. If you are unsure, describe the situation and we will name the type ourselves, as part of the free review.
Can I order the audit alone, without ongoing SEO work?
Yes, and it is a common scenario. The list is written so your own developer can verify and close every finding without us: it contains checkable numbers, not opinions. If it is clear that doing it in-house is cheaper for you, we say so in the first reply. Fixing things on our side is separate work with its own scope, term and contract.
Not sure which service is yours?
Describe the task in your own words — we will tell you where to start and whether you need what you came for. If you do not, we will say so.
- Reply within 2 hours
- No commitment
- We work under a contract