A Horoshop plan card shows the lower bound. The bill is driven by a product counter that includes variants, an order limit, and features that unlock only in higher plans. A breakdown based on the pricing page as of October 14, 2026, and an honest answer on when renting pays off and when your own engine does.
The Horoshop pricing page has four cards with amounts. The amount on each card is accurate, but it is only the lower bound. What you will actually pay for Horoshop is determined by two counters and a few features that exist only in the higher plans. Below is a breakdown based on the horoshop.ua pricing page as of October 14, 2026, and at the end, when it makes sense to keep renting and when renting starts to cost more than your own code.
Prices include VAT and are in hryvnias per month. Annual billing gives a 20% discount; Basic is available only with annual billing.
| Plan | Billed annually | Billed monthly | Products in the base limit |
|---|---|---|---|
| Basic | 288 UAH | not available | 1,000 |
| Standard | 816 UAH | 1,020 UAH | 20,000 |
| Pro | 1,728 UAH | 2,160 UAH | 50,000 |
| B2B | 3,360 UAH | 4,200 UAH | 50,000 |
The platform does not take a commission on sales: the page says "0% sales commission." Hosting and an SSL certificate are included in the subscription fee. There is a free 7-day trial; for Basic it is available only with annual billing.
With annual billing, that comes to 3,456 UAH for Basic, 9,792 UAH for Standard, 20,736 UAH for Pro, and 40,320 UAH for B2B — arithmetic from the cards, not counting limit overages or a one-time designer fee.
Extra costs come up when a feature you need sits one step higher — according to the comparison table on the same page:
As for design, setting up one of the ready-made designs yourself is included in every plan. Professional setup by a designer costs 6,000 UAH as a one-time payment on monthly plans, comes free on annual plans, and is available from Standard up.
Pro and B2B have a volume selector on the page, and the price in it grows with the chosen limit. Below are the selector values for monthly billing:
| Volume in the selector (separate selector values, not a sum) | Pro, UAH/mo (monthly billing) | B2B, UAH/mo (monthly billing) |
|---|---|---|
| 50,000 products | 2,160 | 4,200 |
| 100,000 products | 3,456 | 6,720 |
| 250,000 products | 8,640 | 16,800 |
| 10,000 orders per month | 17,280 | 33,600 |
Whether the 20% annual discount applies to these extended volumes is not spelled out on the page, so treat these values as an upper estimate.
The note on limits says products are counted as the average number over the previous billing period including variants. If a dress model in five sizes and three colors is set up with variants, up to fifteen items may end up in the counter; check with support how the platform counts combinations. We have already seen "a few thousand models" turn into 115,456 product items in a lingerie store on OpenCart, and we described this estimation trap in detail in our breakdown of store costs across 24 measurements.
The order limit on all four plans is 1,000 per month; on Pro and B2B it can be raised to 10,000. Going over it does not shut the store down: the store keeps running, and the plan is recalculated after the period ends. In other words, a seasonal peak can raise your plan for the next period. How exactly the product and order counters combine when both are exceeded is not spelled out on the page — that is worth asking support before you subscribe.
Other people's reviews of the platform describe other people's stores. It is more useful to go through your own list, because the answers to it depend on your catalog:
The 7-day trial is enough to go through these points on your own catalog.
This is written in the description of our own product as well: if you have one warehouse, a few hundred products, and no plans for wholesale pricing or custom development, you do not need your own code. Custom development will not beat Basic at 3,456 UAH per year (billed annually) with hosting, SSL, automatic updates, and support: first you have to pay for it, and then you still have to keep a server and a person to administer it. The same applies when you are only testing a niche and do not know whether there will be demand.
The math changes when the step up is dictated by the structure of your business. A typical scenario: dealers need price groups, which means B2B; a catalog with variants goes past 50,000, and the B2B selector for 100,000 products shows 6,720 UAH per month on monthly billing; order volume grows in season. The payment comes every month for as long as the store runs: 6,720 UAH is 80,640 UAH per year and 241,920 UAH over three years. Whether annual billing at this volume would reduce that amount, the page does not explain, so this is an upper estimate. That is the figure to compare the one-time cost of your own engine against. The store lives on a platform you pay for every month; how exactly they hand over the data and the theme when you leave is worth asking in writing.
The second boundary is logic that is not in the settings. Multiple warehouses where the same SKU has a different purchase cost, price, stock level, and delivery time are a task for the core; a toggle in the settings cannot solve it. Why a single product price breaks once a second warehouse appears, we covered in a separate article.
For this case we build Stable Shop — LIONEX's own store engine on Laravel. Multiple warehouses each with its own price and stock, customer groups and wholesale price tiers, personal prices per item, and minimum order amounts work in the core; every stock movement is written as a separate row with the author and time. The source code and data stay on your server; the payment model is a one-time purchase of the engine, and the alternative is rental on our hosting. Any Laravel developer can extend it. On the production site of an auto parts store, the first response of the home page on May 19, 2026 was 167 ms. This is a measurement of a specific production site with a specific configuration; on another server the numbers may be different, and they are not a promise.
What it does not have yet: cart reservation with a timer, import from OpenCart, extension points for third-party developers, and an English version of the storefront. Rozetka Delivery and Meest are still stubs. There is no public price, as with the rest of our work; we give an estimate after a review. Details are on the Stable Shop page.
Take the cost of your future plan, accounting for variants and peak orders, and multiply it by 12 and by the number of years you plan to run the store. That is your benchmark. The second figure is an estimate for your own engine including catalog migration, hosting, support, and custom development, and it cannot be named honestly without your catalog.
That is why we offer a free catalog review: we look at your product export, warehouses, price groups, and integrations and come back with a stage-by-stage estimate within 1–3 business days. If the review shows you are better off staying on Horoshop, we will say so in our first email. If moving makes sense, how it starts is described on the page about migrating from Horoshop, and what your own platform gives you is on the page about a store on its own platform. The work is done under a contract, with a 30-calendar-day warranty from the date the acceptance act is signed, and we respond within two hours.
Prices and terms may change; current ones are at horoshop.ua/ua/prices.
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Writes about what he builds himself: online stores on OpenCart, applications on Next.js, integrations and site speed. The articles carry measurements and checks a reader can repeat on their own project, not general advice. Commercial development since 2015.
Answers to common questions on the topic
According to the pricing page as of 10/14/2026, VAT included: Basic — 288 UAH per month, annual billing only; Standard — 816 UAH billed annually or 1,020 UAH monthly; Pro — 1,728 or 2,160 UAH; B2B — 3,360 or 4,200 UAH. The platform does not take a commission on sales.
The card shows the base limit. Products are counted as the average number over the previous period including variants, and orders are counted per month. If a limit is exceeded, the store keeps running, but the plan is recalculated for the next period. For example, the page's selector for 100,000 products shows, on monthly billing, 3,456 UAH per month on Pro (not to be confused with 3,456 UAH per year for Basic) and 6,720 UAH on B2B; whether the annual discount applies at these volumes is not spelled out on the page.
Quantity-based wholesale prices unlock from the Pro plan. Price types, customer groups, and a dealer account and price list are listed under the B2B plan in the comparison table on the pricing page.
Yes, a free 7-day trial for all plans; for Basic it is available only with annual billing. That is enough time to test your own catalog and count your items including variants.
When you have one warehouse, a few hundred products, and no plans for wholesale pricing or custom development, or when you are only testing a niche. In that case renting is cheaper, and you do not need your own engine, including our Stable Shop.
There is no public price: the product is being prepared for launch, and the cost depends on your catalog, warehouses, and integrations. The model is a one-time purchase of the engine or rental on LIONEX hosting. We give an estimate after a free catalog review within 1–3 business days.
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