• Integrations · Resend and SendPulse

Email distribution connected to the store, not to a separate table

Email integration is not required to start sending emails, you can also send them manually. It is needed so that the letter knows what a person did in the store: what he put in the basket and did not buy, what he already bought, what he is waiting for in stock. Without this connection, the newsletter turns into the same message for everyone, and that is why they stop responding to it. We connect the events of the store with the mail service and make sure that the revenue from them is visible in the reports.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Format
one-time connection with transfer in your hands
after a free audit
Price
30
Guarantee

days after project sign-off

one-time connection with transfer in your hands
Format
7-18
Term

working days depending on the number of events

estimate after free data verification
Cost
30
Guarantee

days after signing the act

analytics that do not collect data from July 2023
What was seen in the measurements
Process steps

Transparent stages with approval at every step

Total duration:7–18 days

  1. Data verification

    2–4 days

    We see what the store knows about the buyer, whether consent is recorded, what state the domain and analytics are in.

  2. Broadcast to the audience

    2–5 days

    We set up the exchange: subscribers and buyers enter the service with fields by which they can be divided.

  3. Events and triggers

    3-7 days

    We connect store events with letters: abandoned cart, order status, product in stock.

  4. Delivery

    1-2 days

    SPF, DKIM, DMARC on the domain and verification on live mailboxes of various mail services.

  5. Measurement

    1-2 days

    Source labels in links and verification that letter proceeds do go into the report and not into "direct measures".

Technologies & integrations

What we build on and what it connects to

Stack

  • Resend and SendPulse — sending emails; the choice depends on what has already been paid and what triggers are required
  • SPF, DKIM and DMARC on the domain: the technical part of deliverability, without which the content of the letter does not matter
  • PostgreSQL is a dated and sourced commit log that can be displayed on demand
  • GA4 with source tags: so that revenue from letters can be seen separately and not mixed with direct measures
  • Telegram — notification to the owner when the automatic letter has stopped being sent

Integrations

  • SendPulse and Mailchimp are mailing services with ready automation of triggers
  • Resend — for emails sent by the store itself: confirmation, statuses, access restoration
  • GA4 — attribution of revenue to letters by source labels
  • KeyCRM and other systems — so that the manager can see what letter the person received before the call
What's included

Complete list of work and what you get as a result

  • Transfer of subscribers and buyers to the mailing service with fields by which the audience can be divided: amount of purchases, categories, date of the last purchase.
  • Consent to letters, recorded at the time of its submission - with the date, source and what exactly the person agreed to.
  • Automatic emails for store events: abandoned cart, order status change, product back in stock.
  • Unsubscribe, which works with one click and immediately, without logging into the office and without correspondence with support.
  • SPF, DKIM, and DMARC on the sender's domain — without them, some emails do not reach regardless of the content.
  • Source labels in all links so that reports show only revenue from letters, not "direct measures".
  • Check on live emails: arrive in the inbox, not in spam, and look the same in the mail and on the phone.
When this service isn't right

What's not included — so there are no surprises at delivery

  • Writing the texts of the letters and the content plan of the newsletter is a separate job.
  • Template design from scratch: we adapt ready-made templates for your store.
  • Payment of the mailing service tariff.
  • Purchase of address databases. We do not work with them in principle: it damages the domain and violates the rules of services.
Who it's for

Situations where this service delivers results

Scenario 1 of 4

There is a base, there are no letters

Thousands of buyers have accumulated over the years of work, but not a single letter goes to them. Each repeated purchase here happens by chance - the person himself remembered the store. This is the cheapest audience that is usually not used at all.

We'll review your situation in a free audit
Mailing connected to the store or manual export

How this option differs from the alternative

To whom is the letter sent?to those for whom it is appropriate
When the letter comesat the time of the event in the store
New subscribersget into the service themselves
Is the revenue visible?visible in reports by labels

Instead of a price fork — a free data check

A newsletter costs exactly as much as it costs to prove the necessary data to it. Therefore, first we look at what the store already knows about the buyer and what this means to the letter service.

What we measure

  • Consent to letterswhether it is fixed at the time of ordering and subscription, and whether it can be displayed on demand
  • What does the store know about the customerorders, amounts, categories, date of last purchase - without this, letters will be the same for everyone
  • Events to which you should respond by emailAbandoned cart, change of order status, product back in stock, haven't checked in for a long time
  • Is the result measurable?one of the stores we measured had analytics that has not been collecting data since July 2023
  • Technical deliverabilitySPF, DKIM and DMARC on the domain: without them, some emails do not reach regardless of the content

What you get

  • A list of events to which the store can respond by email
  • What of the data is already available, and what will have to start collecting
  • Status of the domain from the point of view of mail deliverability

Timeline: 2-4 working days

Why is it free

Because the most frequent reason why the newsletter does not work is not the service or the texts, but the fact that the data about the buyer does not reach it. It can be seen in a few days and without any obligations.

What's next

If it turns out that you will have enough staff letters of the store without a separate service, let's say it directly. The list of events remains with you in any case.

Short form: your contact and site URL

Did not find your case?

Describe how it works on your side — we will tell you whether “Integration of e-mail distribution with the store” fits and what it means in your situation. No brief and no call: one question, one answer.

  • Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • European clients

    Among our work — projects for Norway, Bulgaria, Moldova and Spain.

  • Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

What affects the price

Why two seemingly identical tasks are priced differently

  • Number of eventsOne abandoned cart letter and a full set of seven triggers are different jobs. Each event is a separate place in the store, which must be taught to notify the service.
  • Status of customer dataIf the store only stores the address and name, there is nothing to divide the audience. Then part of the job is to start collecting what hasn't been collected yet.
  • What a mailing serviceServices have different interfaces and different automation capabilities. One that has already been paid for is sometimes cheaper to replace than to bypass its limitations.
  • Domain statusIf SPF and DKIM have never been configured, this is a separate step with verification on live emails. Without it, the mailing can work for months and quietly not arrive.
  • Is consent compliance required?Fixing consent with date and source is not a check mark on the form, but a separate table and a separate screen for display on demand.
  • How many languages ​​in the storeTwo language versions mean two versions of each letter and the rule by which the system chooses the right one.
Cases

Tasks and results in numbers — all metrics measured by us

natural cosmetics store with two language versions

Task
Find out why the result from marketing is not visible, although there is traffic in the store.
Solution
We checked which counter is actually in the page code, and not what it should have been according to the words of the previous contractor.
Result
Measured on 07/31/2026: in Universal Analytics markup with ID UA-148400680-1, which has not collected data since July 2023. There is no GA4 identifier in the code at all. That is, for about three years, any mailing in this store would be immeasurable - there is simply no point in attributing revenue to it.

the agency's own customer management system

Task
Make work with mail a part of the system, and not a separate application next to it.
Solution
We wrote our own layer of work with mail instead of a ready-made solution: collecting incoming mail, sending, parsing the official part of the letter and cleaning the body from quotes and signatures.
Result
Measured on 08/02/2026: the system has 20 data models and 27 classifier types, including separate statuses for letters and events. Mail works both ways — its own inbox collector, sending client, MIME parsing, and calendar invitation generation. This is the same approach that we use in stores: the letter is tied to the event, and does not live separately.
What we need from you

We can't start without this — best to prepare in advance

  1. Access to the store admin — to see what customer data is already being collected
  2. Access to the mailing service, if any, or consent to start a new one
  3. Access to the DNS of the domain: without it, you cannot configure deliverability
  4. A list of events you want to respond to by email — or tell me to start with the typical ones
  5. Who will be responsible for the texts of your letters: we connect, but we do not write

If something is missing — let us know, we'll help you gather it or do it as a separate task.

FAQ

Most frequently asked questions — with concrete answers

We have a database of 5 thousand addresses. Can you send them a letter right away?

Depends on where it came from. If these are the customers of your store who left their address when ordering, yes, and they are the ones to start with. If the database is purchased or collected elsewhere, you should not send it: it spoils the domain's reputation, after which letters to buyers do not reach.

Which mailing service to choose?

One whose automation capabilities cover your events. We work with SendPulse, Mailchimp and Resend. Let's say on a free check whether what you have already paid for is enough - sometimes it is cheaper to replace the service than to bypass its limitations.

Why do emails end up in spam?

Most often because of the technical part, and not because of the content: SPF, DKIM and DMARC are not configured on the domain. Postal services check them before looking at the letter. We are setting it up and testing it on live inboxes of various services.

How many letters per month is normal to send?

The question is not in the amount, but in the reason. an email responding to a person's action is always appropriate; a letter "just like that" is annoying even once a month. That's why we start with store events, not the schedule.

Is it possible to make letters different for different buyers?

Yes, and that's what integration is for. Fields by which the audience can be divided are sent to the service: amount of purchases, categories, date of last purchase. Without these fields, all letters will be the same, no matter which service you choose.

How to understand that mailing brings money?

By source tags in links and working analytics. The second is more important: in our dimension there happened to be a store where the meter did not collect data for three years. There, any mailing would seem fruitless simply because there is nothing to see the result.

Do you write the texts of letters?

No, this is a separate job. We connect the store with the service, set up events and delivery. The texts and content plan are left to you or your marketer - it's cheaper and faster.

Let's start with the data, not the service

Give access to the store for reading - we will return in 2-4 working days with a list of events that he can respond to by email, and tell us what is missing for this. If there are enough staff letters without a separate service, let's say it in the first email.

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  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.