- Task
- Find out what state the sites in the hotel niche are actually in, rather than what their owners say: the technical base, measurement and site size.
- Solution
- An external measurement with no access to anyone's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with duplicate URLs removed, counters in the homepage HTML, the PHP version from the headers, hreflang, TLS, robots.txt and the canonical URL.
- Result
- Measured on 17 September 2026: 7 Ukrainian websites in the “hotel” niche were checked. 6 of 7 have no breadcrumb markup; 4 of 7 have no local business markup; 2 of 7 have no structured data; 2 of 7 have no analytics counter on the homepage. Median first response time: 237.1 ms; median sitemap size: 84 URLs.