• Commercial SEO · Google Search Console

Promoting a travel agency: on “Turkey tours” you are up against aggregators, and that is not your game

The most general travel queries have long been divided between aggregators and large operators: they have more offers, more history and budgets an agency cannot compete with. But next to them there is space where they are weak: departures from a specific city, a narrow type of vacation, a destination you really know. We build visibility there and state the limit up front, not after a year of work.

See how it works
Price
after a free audit
Guarantee
30 days after project sign-off
Experience
commercial development since 2015
after a free audit
Price
Guarantee

days after project sign-off

commercial development since 2015
Experience
Timeline

to 240 working days

free audit
Start
monthly work with an open report
Format
within 2 hours
Response time
under a written contract
Terms
Free audit of your presence

We look at which queries you have any chance on and whether you have time to prepare for the next season.

What we measure

  • What you are found for nowSearch Console usually shows that the brand and a few random pages are doing the work. That is the starting point.
  • Whether your departure city is coveredThis is an agency's main advantage over an aggregator. If your site does not have it, you are competing with them on their turf.
  • Whether you have a specializationA narrow topic is the second way to avoid direct competition. We check whether it is visible on the site at all.
  • What about your own toursIf you create your own programs, that is the most valuable asset: there is almost no competition for them.
  • How much time is left before the seasonVisibility builds up over months. If the season is two months away, it is more honest to plan for the next one.
  • Technical state of the siteSpeed, breadcrumbs, canonical URLs — the same things we measured on sites in this niche.

What you get

  • a list of queries that are realistic to compete for
  • a list of queries where competing is hopeless, with an explanation
  • a plan that takes your seasonality into account
  • an estimate of the work broken down by stage

Timeline: 3–6 working days

Why is it free

The main value of the audit here is to say where it is not worth competing. That has to happen before the client spends the budget and a year.

What's next

You receive the list and the estimate. Then the decision is yours — the document stays with you.

Short form: your contact and site URL

We work officially

Contract, act and invoice — for every project, not just large ones.

Trusted by6 brands

Trusted by: Kvant Energy, GYPSUN, Naturel Cosmetics, Pancer Protection, LUGI, BeeTech

Terms fixed in writing8 points
  • 01

    Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • 02

    Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • 03

    Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • 04

    Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • 05

    Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • 06

    Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • 07

    Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • 08

    We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

  • 01

    Contract, act and 30-day warranty

    Every project gets a written contract: scope, deadlines, amount, acceptance procedure. After delivery — act and invoice, then 30 calendar days of warranty.

  • 02

    Sole proprietor & bank transfer

    The contractor is a registered sole proprietor. Payment by invoice with closing documents.

  • 03

    Rights & access — yours

    Code, design and materials transfer to you after full payment. Domain, hosting, repository and analytics are registered to you.

  • 04

    Client portal instead of email chains

    During the project you get access to a portal: contracts, invoices, acts and project status in one place.

  • 05

    Sites in nine countries

    Our sites run in nine countries: besides Ukraine — Poland, Germany, Austria, England, Norway, Bulgaria, Moldova and Spain.

  • 06

    Verifiable numbers

    Every case in the portfolio comes with a link to a live site and a technical measurement.

  • 07

    Audit first, then pricing

    There is no price list on the site intentionally: the scope of the same work differs multiples between clients.

  • 08

    We say "no" when unsure

    If the task isn't ours or the deadline is unrealistic — we tell you upfront.

We sign NDAs on request. After completing the work, we delete our access to your services ourselves.

What affects the price

Why two seemingly identical tasks are priced differently

  • Number of destinationsFive destinations tied to the departure city is a manageable scope. A full catalog means dozens of pages, each with its own content.
  • Whether you have your own toursPages for your own programs are built differently and deliver more: there is no competition for the name, but a detailed day-by-day description is needed.
  • Volume of materialsArticles about resorts and trip preparation bring people in long before the purchase. This is the cheapest traffic in the niche, but it has to be written.
  • SeasonalityThe work has to be planned for the next season, not the current one. This changes the order and timeline, and we say so at the audit.
  • Number of departure citiesIf you operate from several cities, each needs its own targeting, otherwise the pages compete with each other.
  • Who checks the textsA description of a resort or tour program has to be accurate. A client who has been there will spot a mistake, and it costs trust.
Who it's for

Situations where this service delivers results

Scenario 1 of 4

An agency in a specific city

Departure from your city is the main advantage over an aggregator: people are looking for tours that depart from their own city, and local targeting works better than any general page.

We'll review your situation in a free audit
What's included

Complete list of work and what you get as a result

  • destination pages tied to the departure city
  • pages for narrow queries: type of vacation, duration, family makeup, budget
  • pages for your own tours with a day-by-day itinerary, if you have them
  • materials that answer pre-trip questions: what to pack, when to go, how resorts differ
  • local visibility for the office if clients visit in person
  • the technical base: speed, breadcrumbs, canonical URLs, sitemap
  • working with seasonality: what to prepare in advance for the next season
  • a monthly report: what was done, what changed in the figures, what did not work
  • an honest assessment of which queries are not worth fighting for
When this service isn't right

What's not included — so there are no surprises at delivery

  • guarantees of search positions
  • competing with aggregators for general destination queries
  • advice on visas, insurance and customs rules
  • managing your presence on travel platforms
  • writing destination texts without your review
Process steps

Transparent stages with approval at every step

Total duration:60–240 days

  1. Audit and limits

    3–6 working days

    We look at what you are found for and determine where competing is realistic. The main result is a list of queries not worth taking on.

  2. Destinations from your departure city

    10–30 working days

    We build destination pages tied to your city — this is the main advantage over aggregators.

  3. Specialization and your own tours

    10–35 working days

    We give narrow topics and your own programs separate pages with detailed descriptions. This is where competition is lowest.

  4. Pre-trip materials

    15–45 working days

    Articles that answer questions before the purchase: when it is best to go, how resorts differ, what to consider when traveling with children.

  5. Technical base and local visibility

    5–12 working days

    Speed, breadcrumbs, canonical URLs, sitemap, and an office profile on maps if clients visit in person.

  6. Monitoring and report

    monthly

    Every month we review visibility adjusted for the season, show what worked and what did not, and prepare for the next season in advance.

Did not find your case?

Describe how it works on your side — we will tell you whether “SEO for a travel company” fits and what it means in your situation. No brief and no call: one question, one answer.

Cases

Tasks and results in numbers — all metrics measured by us

a sample of 5 Ukrainian websites in the “travel” niche

Task
Find out the real state of websites in the travel niche rather than the state their owners describe: the technical base, measurement and site size.
Solution
An external measurement without access to anyone's admin panels: time to first response as the median of several measurements, the catalog from the sitemap with URL deduplication, analytics tags in the homepage HTML, the PHP version from headers, hreflang, TLS, robots.txt and the canonical URL.
Result
Measured on 17 September 2026: 5 Ukrainian websites in the “travel” niche were checked. 5 of 5 have no local business markup; 4 of 5 have no breadcrumb markup; 2 of 5 have no structured data; 2 of 5 have no canonical URL on the homepage. Median first response time: 208.4 ms; median sitemap size: 2,149 URLs.
Technologies & integrations

What we build on and what it connects to

Stack

  • Google Search Console
  • Google Analytics 4
  • Google Business Profile
  • Screaming Frog
  • PageSpeed Insights

Integrations

  • Google Search Console
  • Google Analytics 4
  • Google Maps
  • Google Business Profile
Narrow queries vs. general destinations

How this option differs from the alternative

Who you compete withagencies in your city and field
Chancesrealistic
Who comes to yousomeone with a specific request and departure city
What remains between seasonsthe materials keep bringing people in
Worth trying?yes
What we need from you

We can't start without this — best to prepare in advance

  1. access to the site, Google Search Console and analytics
  2. the destinations you work with and your departure cities
  3. whether you have a specialization or your own sightseeing tours
  4. when your sales season is and when preparation starts
  5. who on your side checks the destination texts
  6. who accepts the work

If something is missing — let us know, we'll help you gather it or do it as a separate task.

FAQ

Most frequently asked questions — with concrete answers

Why can't we rank for general queries?

Because aggregators and large tour operators with thousands of offers and years of accumulated visibility are already there. An agency can spend a year and a budget and not move an inch. We say this at the audit, because it is better to learn about the limit before spending money than after.

Then what does produce results?

Three things. Departures from your city — aggregators rarely handle this well. Narrow specialization — skiing, diving, trips with children. And your own tours, whose names face almost no competition. Plus materials that bring people in long before the purchase.

When should we start if the season is in spring?

In the fall of the previous year. Visibility builds up over months, and work started in February will pay off for the next season. This is not an attempt to sell more — it is the real timeline, and we name it straight away.

Do you guarantee rankings?

No. We are responsible for the work: destination and tour pages, materials, the technical base. The result depends on competition and the season, and you see it in the monthly report — including what did not work.

Why write articles if we sell tours?

Because people start with questions: when is the best time to go, which resort is quieter, what to do with a child. An article that answers honestly brings them to you months before the purchase — and by the time they choose, they already know you. This is the cheapest traffic in the niche, but it has to be written regularly.

Who checks the texts about destinations?

Your managers who have been there or have been selling that destination for years. A mistake in a resort description is obvious to a client who has been there, and it costs more trust than the page itself brings in.

Will this replace advertising?

No, and you should not plan for that. Ads bring a flow in season; search is a steadier but slower channel. It makes sense to have both: when the ad budget runs out, search visibility remains.

We run our own sightseeing tours — is that different work?

Yes, and a more rewarding kind. There is almost no competition for your tour's name, so a page with a day-by-day itinerary, photos and an honest description of how demanding it is can become the main source of inquiries. We start with exactly these pages if you have them.
Demo

Your catalogue on a phone screen

This is how your store can look on a phone: a collection banner, popular products and a cart one tap away. Tap “Add to cart” and the counter in the header updates, just like in a real store.

  • Collection bannerThe first screen shows what is new, not a logo.
  • Product cardsPhoto, price and a button — no extra page to open.
  • One-tap cartThe counter in the header updates instantly, like in a real store.
Stores in the portfolio

This is a demo interface, not a client's store. Live projects are in the portfolio.

SHOP
New collectionAutumn / WinterExplore
PopularAll products ›
  • Essentials Hoodie1 290 ₴
  • Urban Backpack1 490 ₴
  • Classic Cap690 ₴
  • Basic Tee590 ₴
  • Street Sneakers2 390 ₴
  • Active Shorts890 ₴

Find out where you can realistically compete

The audit is free: we show the queries where you have a chance and those where you do not. We reply within 2 hours.

From measured casesMeasured on 17 September 2026: 5 Ukrainian websites in the “travel” niche were checked

View cases
  • Reply within 2 hours
  • No commitment
  • We work under a contract

There is no price list on the site on purpose: the same work differs several times over between two clients, and a “from” figure explains nothing in that case. First a free audit — we count your pages, duplicates and speed — then we name the sum and the deadline and fix both in the contract.