Google Ads Management: Search, Shopping and Performance Max

The question is whether the budget is enough for learning, more than the amount itself: automated strategies need a steady flow of conversions, and with too small a budget they simply don't collect enough data. So we first look at the cost per click in your niche and estimate how many inquiries you can realistically get. If it's clear the budget won't cover even the learning period, we say so before launch, not after.

Because the strategy optimizes for whatever you pass to it. If a contact page view counts as a conversion, Google will diligently buy contact page views, and on paper it will be doing well. This isn't theory: most accounts that come to us for an audit with the complaint that they're burning budget have exactly this error.

It is a tool that works well on good data and wastes budget on bad data. It takes away part of your control and in return requires correct conversions, a quality feed and enough volume. For a store with well-configured tracking it often delivers more than separate campaigns; for an account without proper conversions, the opposite.

No. The auction depends on competitors, season and your offer, and promising anything here would be misleading. What we guarantee is the work: correct tracking, structure, negative keywords, reports that show the cost per inquiry. And we say plainly when we see that at your price and margin, advertising won't pay off.

Most often because of disapprovals in Merchant Center: the price on the site doesn't match the feed, a required field is missing, or the product is marked out of stock. Google doesn't flag this prominently; the product just isn't shown. That's why the feed check is part of the work rather than something done if there's time.

In yours. This matters: the account accumulates the campaigns' learning history, and it can't be transferred. If you work in a contractor's account, you start from zero when you switch, no matter how many months you paid for before. We take access for the duration of the work and remove it when the work is done.

The first data comes in two weeks, but that is still the learning period, and it's too early to draw conclusions. A meaningful picture forms in a month to a month and a half: you can see which queries bring inquiries and which only spend. In long B2B cycles it takes longer, because weeks pass between the click and the deal.

These are ads shown in response to what a person is searching for or viewing: in Search above the results, in Shopping with a photo and price, on YouTube and partner sites. In most cases you pay per click, and the position is set by the auction: the bid, the ad quality and how well the page matches the query. The strength is that the person already has a need. The weakness is that everyone competes for popular queries, and without precise negative keywords and conversion tracking the budget goes to clicks that bring nothing.

Technically, a campaign can be launched in an evening: account, billing, keywords, ads. The mistakes surface later. Typical ones: a page view is counted as a conversion instead of an inquiry; the Search Partners network and broad match are enabled without negative keywords; all products sit in one campaign with one bid; automated recommendations are accepted without reading them. If the account is already spending money, start with an audit: it's free and will show exactly where the budget goes.